Fresh fish and seafood caught and landed at main ports and sold flash frozen though normal distribution chain: Fresh fish, which is caught and sold to a frozen packer, will be flash frozen within a day of arriving with the processor thereby ensuring it is flash frozen at fresh market quality, and ready for you to enjoy!
Boat caught, and landed at market
Sold at market and transported to processor on the same day
Processed and flash frozen within 8 hours giving you optimum quality
Fresh fish caught in local waters and sold in a local market or direct from a boat to the consumer: This is the freshest fish but volume is very low and you need to live near a local harbor to buy.
Boat caught, normally from a day boat
Sold fresh to you within 2 days of catch
Fresh fish caught and landed at main ports and sold through normal distribution chain: This is perceived as being fresh fish but it can spend a long time within the food chain before it is sold fresh to you, the consumer, especially with modern chill techniques.
Boat caught, allowing sailing to fishing grounds of 3 days, fishing for 3-7 days and 3 days sailing to return to port
Fish can be 10 days old by the time it reaches harbor
Sold at market, processed and distributed to consumer within 4 days
Then sold as fresh to consumer up to 14 days (2 weeks old) from catch, but can be longer depending on packaging and shelf life
Chilled fish: Chilled fish is often frozen fish, which has been defrosted and is then distributed through the chilled food chain.
Follows the same chain as fresh and frozen fish
Predominantly frozen fish sold on the defrost
Sold chilled to consumer